Two themes in how I approach professional life in the dimensions of Clarity of Purpose and Commitment. On this page, I discuss my thoughts on ‘Clarity of Purpose.’
Clarity of Purpose
Execution is more important than strategy. Strategy ideas are out there for the finding. Indeed, the noise around strategic thinking is overwhelming. You get started in one direction and next thing you know someone or something is advising you of the better New Thing you should be doing. So, for me, the trump card that drives value is to identify the One Thing that customers care about that you can do best, and then relentlessly organize around that.
When you do that well, you discover the world of details that matter and you master them so the Your Way becomes second nature. When you do it with clarity of purpose, you evolve from ‘flavor of the day’ to a unique, rarified French sauce. The serving you worried might be too small becomes a world of rich opportunity. It is amazing how much opportunity lies directly before us if we slow down our gaze. Organizations need the rudder of Clarity of Purpose to avoid flitting from one thing to another.
This is the perspective I bring to my work whether it is marketing-, execution- or IT-related. I look for the Clarity of Purpose and organize to cut through the noise. The opportunities get bigger and bigger as our world seems less and less able to focus deeply.